Signature Precision Cut
Consultation, precision cut, wash and finish by a master stylist.
60 minmost loved
a sanctuary for hair, skin & soul
Breathe.Restore.Glow.
Step out of the city and into stillness. Slow rituals for hair, skin and body, performed by gentle hands in a space designed to let you exhale.
0+years of craft
0+happy clients
0expert stylists
0industry awards
our sanctuary
A quiet house for loud lives
"We do not rush beauty here. We let it surface."
Serein began in 2009 as a two-chair studio above a Madison Avenue bookshop, built on a single belief: craft over volume. Today our sanctuary holds eighteen artists and a full wellness wing, yet the promise has never changed — every ritual is unhurried, every guest is the only guest.
Mission
To give every guest an hour where nothing is asked of them — only softness, skill and quiet care.
Vision
A sanctuary where beauty rituals and wellness are one practice, not two appointments.
Philosophy
Slow over fast. Gentle over harsh. We believe glow is grown, never forced.
our winding path
Seventeen years of slow growth
2009
A Two-Chair Beginning
Our founders open a two-chair studio above a Madison Avenue bookshop with a single belief: craft over volume.
2013
The First Expansion
We take over the full floor, add the color lab and welcome our first international stylists.
2017
Spa & Skin Atelier
A dedicated wellness wing opens, bringing facials, massage and skincare science under the same roof.
2021
Industry Recognition
Named among the top salons in the country and awarded for our sustainable salon practices.
2025
The Collection Era
Eighteen artists, one philosophy. We continue to set the standard for modern salon experiences.
rituals & treatments
Choose how you would like to feel
Eight families of rituals, each performed slowly and tailored to you. Browse by family or search for the one calling your name.
$95
Creative Director Cut
A transformative cut designed with our creative director.
75 min
Fringe & Shape Refresh
Quick maintenance trim to keep your shape sharp between visits.
25 min
Kids Cut (under 12)
Gentle, patient cutting for our youngest guests.
30 min
your caretakers
Gentle hands, deep practice
Six artists who treat every appointment as a quiet collaboration between your nature and their craft.
Isabella Laurent
Creative Director & Master Stylist
15 years of practice
Trained in Paris and London, Isabella has styled editorial covers and three fashion weeks. She leads our creative vision.
- Precision Cutting98%
- Editorial Styling95%
- Creative Color90%
- Vidal Sassoon Academy
- L'Oreal Professionnel Master
- Redken Certified Colorist
Sofia Reyes
Senior Colorist
11 years of practice
A balayage obsessive with a chemist's brain, Sofia formulates color that grows out as beautifully as it starts.
- Balayage97%
- Color Correction94%
- Blonding92%
- Wella Master Color Expert
- Balayage Specialist Diploma
- Olaplex Pro Certified
Amara Chen
Texture & Treatment Expert
9 years of practice
Amara specializes in curls, coils and restorative treatments, blending trichology science with intuitive styling.
- Curl Sculpting96%
- Scalp Therapy93%
- Smoothing Systems90%
- DevaCurl Advanced Stylist
- Certified Trichology Practitioner
- Keratin Complex Certified
Marcus Cole
Master Barber & Grooming Specialist
12 years of practice
From classic hot-towel shaves to modern skin fades, Marcus brings old-school craft to contemporary grooming.
- Skin Fades98%
- Beard Design95%
- Classic Shaves97%
- Master Barber License
- American Crew All-Star
- Straight Razor Specialist
Yuna Park
K-Beauty & Skincare Specialist
8 years of practice
Seoul-trained esthetician Yuna brings glass-skin facials and gentle, barrier-first skincare philosophy to every treatment.
- Glass Skin Facials97%
- Skin Analysis94%
- Gua Sha Sculpting91%
- Seoul Aesthetic Institute
- CIDESCO International Diploma
- LED Therapy Certified
Elena Volkov
Bridal & Editorial Makeup Artist
10 years of practice
Elena's soft-glam artistry has graced hundreds of weddings and a dozen magazine spreads across Europe and the US.
- Bridal Glam98%
- Editorial Looks93%
- Airbrush95%
- MUD Pro Makeup Artistry
- Airbrush Master Certification
- Charlotte Tilbury Pro Member
journeys
Curated afternoons of care
first visit — 25% kinder on your wallet
New guests begin with our First Visit Welcome journey: a signature cut, a slow wash ritual and a personal consultation — $79 instead of $105.
First Visit Welcome
25% offyour introduction to the house
- Signature precision cut
- Relaxing wash ritual
- Blow-dry finish
- Personal product consultation
$105$79
The Signature Experience
most lovedour most loved afternoon
- Precision cut and style
- Dimensional gloss treatment
- Signature glow facial
- Luxury manicure
- Champagne service
$360$295
Seasonal Glow Edit
limitedlimited edition this season
- Hydra-dew facial infusion
- Babylights touch-up
- Olaplex bond rebuild
- Take-home mini ritual kit
$240$185
Bridal Royale
bridaleverything for the big day
- Full trial session
- Wedding-day hair and makeup
- Pre-wedding glow facial
- Touch-up kit and on-call artist
- Bridal party coordination
$690
Gentleman's Reserve
for himthe complete grooming hour
- Precision cut and fade
- Hot-towel straight shave
- Charcoal detox facial
- Scalp massage and tonic
$175$145
VIP Membership
memberspriority everything, all year
- One signature service monthly
- 15% off all services and retail
- Priority weekend booking
- Exclusive member events
- Complimentary birthday blowout
$89/month
moments of renewal
See the stillness at work
Sun-Kissed Dimension — balayage & gloss
From flat single-tone to hand-painted, dimensional warmth.
a film of stillness, 1:32
what touches your skin
Only formulas we trust
Every bottle in our sanctuary is chosen the way we choose our people — slowly, and for the long term.
Olaplex
california, usa — bond-building science
Patented bond-building technology that repairs hair from the inside out. The backbone of every color service we perform.
- No.3 Hair Perfector$30
- No.7 Bonding Oil$30
Kérastase
paris, france — haute couture hair care
Parisian luxury hair care with targeted rituals for every diagnosis, from densifying serums to nutrition masques.
- Elixir Ultime Oil$49
- Nutritive Masquintense$64
Oribe
new york, usa — the pinnacle of styling
Editorial styling products beloved backstage at fashion week. Performance formulas wrapped in iconic packaging.
- Dry Texturizing Spray$52
- Gold Lust Shampoo$49
Davines
parma, italy — sustainable beauty
Carbon-neutral, B-Corp certified Italian hair care blending sustainability with salon-grade performance.
- OI All In One Milk$38
- LOVE Smoothing Shampoo$34
Moroccanoil
tel aviv / new york — argan-infused originals
The argan oil pioneers. Deep hydration and shine for every texture, from fine waves to dense coils.
- Treatment Original$48
- Intense Hydrating Mask$44
Dyson Professional
malmesbury, uk — engineering for hair
Intelligent heat control tools that protect hair while we style. Every station is equipped with the full Dyson suite.
- Supersonic Dryer$429
- Airwrap Styler$599
the apothecary edit
four staples our caretakers reach for daily
olaplex
No.3 Hair Perfector
$30
kérastase
Elixir Ultime Oil
$49
oribe
Dry Texturizing Spray
$52
davines
OI All In One Milk
$38
kind words
What our guests whisper
google reviews 4.9
"I have chased the perfect balayage through four cities. Sofia nailed it on the first appointment, and the color has grown out beautifully for five months. This place is in another league."
Charlotte Hayesbalayage & cut · march 20250.0/5average rating
0+verified reviews
0%return rate
0%referral clients
begin your ritual
Reserve a quiet hour
Find the sanctuary
248 Madison Avenue, New York, NY 10016
- +1 (212) 555-0184
- hello@saloncollection.studio
Hours of calm
- Monday10:00 AM – 7:00 PM
- Tuesday9:00 AM – 8:00 PM
- Wednesday9:00 AM – 8:00 PM
- Thursday9:00 AM – 9:00 PM
- Friday9:00 AM – 9:00 PM
- Saturday8:00 AM – 6:00 PM
- Sundayrest day
Arriving gently
- Validated parking at 250 Madison Garage (2 hours free)
- Street parking on E 38th and E 39th after 6 PM
- Two blocks from Grand Central (4, 5, 6, 7, S lines)
a letter, now and then
letters of calm
Seasonal offers, wellness notes and slow rituals to try at home. One gentle email a month — never more.